Pre-Movie ads
My wife was approached to complete a survey following our viewing of Transformers this afternoon (great summer action flick, btw). The survey was evidently measuring the impact of the post-slideshow, pre-preview commercials. For example, the anti-drug campaign type commercials commonly aired in theaters out here, or for those of you in LA, the old LA Times commercials shot like an action film. The interesting thing was that Cynthia told the guy she didn't recall the advertised products, but she did remember the church ads (slides) before the commercials. The survey-taker responded, "That's what everyone says." So, perhaps advertising in movie theaters is a strong way for churches to make their presence known.
I wonder if the impact of those ads comes simply from the surprise some may feel that a church would advertise in that setting at all. Coke and cell phone ads, we expect and can tune out.